Master of Arts - Strategic Marketing

Program overview

Master of Arts - Strategic Marketing is a master's degree program in business and management at Macromedia University of Applied Sciences - Munich, a private institution in Munich, Bayern, Germany, founded in 2006.

First-year tuition is listed at 13,680 EUR and the application fee at Free. The earliest intake currently open is Mar 2027.

Applications to Macromedia University of Applied Sciences - Munich typically receive a decision in 1 day and 15 hours, based on recent applications.

Cost of the first year

Plan for about 25,584 EUR for the first year before travel, insurance and visa fees. The blocked-account amount is set annually by the German authorities. It was around €11,900 per year at the last check, and it may have been revised. Public universities charge a semester contribution, and some states such as Baden-Württemberg charge tuition to non-EU students. Private universities charge fees.

Figures are as listed in October 2026. Schools revise tuition every year, so confirm the current amount with the school before you pay a deposit.

How the tuition compares in Germany

Our directory lists 283 master's degree programs in business and management at 43 schools in Germany. Their median first-year tuition is 12,960 EUR, and the middle half cost between 12,833 EUR and 13,900 EUR.

At 13,680 EUR, Master of Arts - Strategic Marketing is 6% above the median, in the middle of the range. The full range runs from 7,072 EUR to 27,000 EUR.

• All business and management courses in Germany

Lower-cost master's degree options in business and management

If budget matters, these master's degree programs in business and management have some of the lowest listed first-year tuition in Germany.

Plan for the Mar 2027 intake

Working back from a Mar 2027 start, this is a realistic plan. Popular programs can fill early, so the earlier end of each window is safer. Winter semester (starting in October) is the main intake, with a summer semester (starting in April) for some programmes. Deadlines are often between January and July, and some are earlier.

Entry requirements and documents

Macromedia University of Applied Sciences - Munich sets the exact entry requirements for Master of Arts - Strategic Marketing. For a master's degree, applicants usually need the following.

English-taught programmes usually ask for IELTS or TOEFL. German-taught programmes ask for a German test such as TestDaF or DSH. Each university sets its own minimum levels.

• A completed bachelor's degree, with transcripts and degree certificate.
• A statement of purpose explaining why this program fits your plans.
• Academic or employer references, and a CV if you have work experience.
• A valid passport.
• English test results, unless the school waives them.

Student visa: National visa for study

Students from India need a National visa for study to study in Germany. German embassies and consulates, and the university's admissions office decides the application.

Germany has a large number of English-taught and German-taught programmes, and many public universities charge little or no tuition. The practical hurdles are admission requirements for Indian degrees, a blocked-account proof of funds, and visa appointment availability.

• Check the programme's admission rules and language requirements on the university site and on DAAD. Applications go to the university or to uni-assist.
• If required for your country, obtain the academic evaluation certificate the university asks for (APS India for Indian applicants).
• Receive the admission letter, open the blocked account and arrange health insurance.
• Book the visa appointment, prepare the national visa application and attend the appointment.

• Study in Germany: full visa guide
• DAAD: study in Germany
• Make it in Germany: study

After you graduate

Graduates can apply for a residence permit to look for work related to their degree for a limited period. Check the current rules on the official sources.

Scholarships at Macromedia University of Applied Sciences - Munich

Check the eligibility rules for each scholarship before you apply. Some are applied automatically, others need a separate application.

• Tuition Deposit Discount Incentive: Varies

How to apply with Study Spectra

• Send us your marksheets, English test result (or test plan) and budget.
• We check your profile against Master of Arts - Strategic Marketing and suggest alternatives if it is a stretch.
• We prepare your statement of purpose and documents, and submit the application.
• When the offer arrives, we help with the deposit, funds evidence and the student visa file.

Questions students ask

How much is the tuition for Master of Arts - Strategic Marketing?

First-year tuition is listed at 13,680 EUR. Living costs are extra; Macromedia University of Applied Sciences - Munich estimates 11,904 EUR a year. Confirm the current fee with the school.

What is the application fee?

This program lists no application fee.

When is the next intake?

The earliest intake currently open is Mar 2027. Start your application about eight months before that.

Is Master of Arts - Strategic Marketing a degree?

It is listed as a master's degree. The school awards the degree on completion.

Which visa do I need to study in Germany?

You need a National visa for study, decided by German embassies and consulates, and the university's admissions office. Apply after you accept an offer and can show the required funds.

Can Study Spectra help me apply?

Yes. We check your profile, prepare your documents and submit your application to Macromedia University of Applied Sciences - Munich, then help with the visa. The first call is free.

More at Macromedia University of Applied Sciences - Munich

• Bachelor of Arts - Business Psychology, 11,000 EUR first year
• Master of Arts - Brand Management, 13,680 EUR first year
• Master of Arts - Business Management, 13,680 EUR first year
• Master of Arts - Design Management, 13,680 EUR first year
• Master of Arts - Digital Media Business, 13,680 EUR first year
• Master of Arts - Media and Communication Management, 13,680 EUR first year
• Master of Business Administration (MBA), 13,680 EUR first year
• Master of Business Administration (MBA) - Marketing, 13,680 EUR first year